Fan Factors FAQ

What is Fan Factors?

Fan Factors, SSB’s groundbreaking new way to classify and segment fans, utilizes tens of millions of data points from millions of professional and collegiate fan relationships. Explore how advanced segmentation can shape actionable fan engagement strategies that drive enthusiasm, devotion, and, ultimately, their propensity to spend.

Fan Factor segmentation is based on common behavioral and brand engagement attributes, divided into three segments: Disengaged, Casual, or Avid.

For more information, visit https://fanlab.us/fan-factors

Are Fan Factors included in the cost of Central Intelligence?

Yes. Fan Factors are available to current SSB clients with Central Intelligence. Fan Factors are currently calculated for the following SSB data models: MDM, SSB Ticket Model, SSB Email Model, Donations, and Merchandise.

The following source systems are currently included in the data models:

• Ticketing

  • Ticketmaster

  • Paciolan

• Donations

  • Ticketmaster

  • Paciolan

• Email

  • Eloqua

  • Salesforce Marketing Cloud

  • Adobe Campaign

• Merchandise

  • Fanatics

We launched with these data sets because they are in use by a majority of our clients. Our team will continue to evaluate data sources to evolve and grow data available in Fan Factors. If you are interested in incorporating a data source, please talk with your Client Success Manager.

When will it be available?

If you are interested in adopting Fan Factors, contact your CSM directly for more information.

How do you see the Fan Factor values and how do you use them?

Fan Factors are made available for client analysis in Segmentation and Client Data Warehouse views. More information on executing best-practice campaigns will be available in the coming weeks!

What fields are included in Fan Factors?

Please see the Fan Factors Data Dictionary.